Sunday, November 30, 2008

Francorp Client Jersey Mike's

Here is a great interview with Francorp Client Peter Cancro, CEO of Jersey Mike's Subs. Jersey Mike's recently surpassed 400 units and continues to redefine the sandwich franchise segment.

Having Words Peter Cancro Founder and Chief Executive, Jersey Mike’s Subs By Dina BertaHaving Words Peter Cancro Founder and Chief Executive, Jersey Mike’s Subs(Nov. 17, 2008) Football has played a major role in the life of Peter Cancro, founder and chief executive of Jersey Mike’s Subs, based in Manasquan, N.J. From Pop Warner leagues to playing for his high school team, the sport and the coaches he encountered taught him valuable lessons about teamwork and leadership—and helped him pursue his entrepreneurial dreams.Cancro started working at Mike’s Sub Shop in the seaside town of Point Pleasant, N.J., when he was 14. Three years later, he bought out the owners. His football coach, who was also a banker, helped him get a loan to finance the deal. Cancro, who was president of the class of 1975 at Point Pleasant High School, was also the only graduate to own his own sub shop. He was an owner at 17, before he could legally use a slicer.After graduating from high school, he married his wife, Linda, and they opened more outlets, changing the name to Jersey Mike’s Subs to stress the chain’s origins along the New Jersey shore. Cancro eventually formed Jersey Mike’s Franchising Systems Inc., and began franchising in earnest. Over the years, he has never forgotten the leadership lessons he learned from football and teaches those concepts to Jersey Mike’s managers and franchisees.It’s pretty amazing that at the age of 17 you bought a restaurant.Looking back on it, I really don’t comprehend it. I started working very early, mowing lawns when I was 10 and 11. It was not that big of a deal to buy when I was 17. I had worked there four years. I did not think of failure at that age. I did not have any worries.FAST FACTSAGE: 51HOMETOWN: Point Pleasant Beach, N.J.EXPERIENCE: Began working in a local sub sandwich shop at age 14 and bought it three years later, before graduating from high school; built Jersey Mike’s Subs to a nearly 400-unit chainPERSONAL: married; four childrenHOBBIES: snow shoeing, running and playing tennisNow you take things slowly, methodically. I sort of leapt back then. Along the way we lose the ability to leap. That’s probably a good thing.Was it your high school football coach who helped you buy the restaurant?No. My Pop Warner coach, Rod Smith. I played for him before high school. I was quarterback of the team, and we won the championship of that league.I always stayed in touch with him, and he came to my [high school] games.When the owner of Mike’s put it up for sale in 1975, I started knocking on doors, trying to raise capital. It was a Sunday night at 9:30 when I came over to his house.He came to our annual meeting in May 2006. It was very emotional. He cried. I cried.Did you play any college ball?I hung up my spikes on Thanksgiving Day my senior year, after winning the championship, but I’ve carried on that [sports] mentality. You are not so much pushing people but pulling them along. Any great coach does not push. You show them the way and invite them in. That’s the way I was coached.Were you ever a coach?I coached my daughter’s soccer team and baseball [team]. The sports involvement is the same with music and activities out of school.When you are a teenager and young, there are certain teachers and coaches that influence you. It’s neat to take that into business—the philosophy of acting as a team, yet celebrating individual victories, mentoring and coaching and giving back and supporting each other.

For more information on franchisising and Francorp Clients, visit www.francorp.com

Saturday, November 15, 2008

Don Boroian, Chairman of Francorp Talks Economy

Be sure to check out the speech given by the Chairman of Francorp, Don Boroian, discussing the economy and its effect on the franchise industry.

It is split up into two links on youtube.

part 1:http://www.youtube.com/watch?v=UXqbPryYCR4

part 2:http://www.youtube.com/watch?v=HVqyToRnH1M

This video really shows how important it is to pay attention to expand your company in this type of economy. Very nice video. Thanks Don.

www.francorp.com

Friday, November 14, 2008

How To Franchise A Business

Franchising is an extremely dynamic and efficient way to grow a business. How do companies do this? How do you franchise a business? Well, there are some key elements to an operation that someone needs to have in place initially before they can take this step.

Steps How To Franchise
1. Clearly define your Service Delivery System. The SDS is the basic model of how you do business. How do you get customers? How do you make the product? How do you collect payment for the product or service? This model needs to be refined, then probably refined again and put into a "packaged" format so that it could be handed over to someone else. The system is what makes a company successful in franchising.

2. Branding - Create a solid brand. One that doesn't look gimmicky and isn't too narrow in it's customer base will probably serve best for a franchise chain. The successful franchise systems are the ones that look and feel professional, but have a very broad reach. No one feels left out in most large national franchise systems. The key to the marketing is to think big, the only way to get big is to act like you already are.

3. Vision - the focus of the entrepreneur is one of the most important aspects, which should be obvious! If the leader of the company can't get his or her attention off of the minutia of the business and look down the road, the business wont go very far! If you haven't read the E-Myth, you really should....get out of the business and start working ON it!

4. Planning - Strategic planning for how to develop the franchise system and program is a critical aspect of the franchise organization's success. Having the right numbers, financial data, territory mapping and other critical business issues clearly defined up front will largely determine how successful a franchise company will be.

For more information on franchising and franchise development visit, www.francorp.com